It’s not just about money. It’s about legacy.

We work with family offices to protect, grow, and honor what’s been built for generations.



Your reputation is an asset. Protect it with a broker that listens and cares about your business.

As a self-clearing, direct-market-access firm with global experience across multiple asset classes, we offer a wide range of solutions to family offices whether they’re single-family operations, multi-family offices, or expanding into something new. With our high-touch customer support through our dedicated Private Brokerage Concierge team, our custom solutions are designed to help you achieve your goals on time and on budget. Whether you want to analyze opportunities, manage client accounts from one place, or find a new cash solution, we offer scalable solutions that will help your family office reach its milestones.

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Trading technology

Your reputation is built on your results. Immerse yourself in trading tech designed to help you find alpha.

  • Advanced analytics and low-latency trading software, including our specialized options and futures platforms
  • Algorithmic and automated trading solutions
  • Third-party software integrations, including CQG, PortfolioShop, and more
  • Desktop, web, and mobile apps to keep you connected in and out of the office
  • Web and FIX API protocols
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Private Brokerage

You get answers for your clients. Work with a broker that gets answers for you.

  • Individualized solutions built specifically to meet your family office’s needs
  • Custom pricing, including negotiable margin rates and credit interest rates
  • Direct access to your own Concierge team to handle questions and help grow your business with TradeStation
  • Personalized sessions to configure your platform to support your trading and risk-management strategies
  • Library of tools and resources to refine platform skills and help find alpha
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Execution services

Slippage is unacceptable. Feel the difference excellence in execution can make.

  • Direct market access across multiple asset classes, including equities, options, futures, and futures options
  • Programmable trading platform customization via proprietary EasyLanguage
  • Configurable order routing technology with block trade capabilities and support for DMA orders
  • More than 100 years of historical and real-time market data
  • Negotiable fully paid securities lending program
  • Permission-based access to trading and reporting

Family office FAQs
Can family offices manage multiple accounts and portfolios from a single platform?
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Yes. TradeStation’s institutional platform includes portfolio management and allocation tools designed for family offices managing multiple accounts. Direct market access, EasyLanguage® customization, configurable order routing, and block trade capabilities are available across the portfolio. Feature availability may vary by account configuration.

Does TradeStation custody client assets for family offices?
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TradeStation Securities custodies client assets with funds held in segregated accounts, separate from firm capital. The firm maintains a conservative balance sheet, does not engage in proprietary trading, and primarily deposits customer and firm cash at global banks and counterparties. Additional excess coverage is maintained through Lloyd’s of London.

What historical market data is available to family offices on TradeStation?
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TradeStation provides access to more than 100 years of historical and real-time market data across equities, options, and futures. This data supports analysis, backtesting, and strategy development. Data availability and depth may vary by subscription and asset class.

Can family offices use EasyLanguage to build custom strategies on TradeStation?
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Yes. TradeStation’s proprietary EasyLanguage programming language enables family offices to develop custom indicators, automated strategies, and personalized analytics without extensive coding knowledge. EasyLanguage uses English-like syntax with thousands of built-in keywords and functions. Past performance of backtested strategies is no guarantee of future results.

How does TradeStation support the fiduciary responsibilities of family offices?
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TradeStation’s platform is designed to help family offices execute fiduciary duties with tools for risk management, multi-account execution, compliance reporting, and audit-ready record-keeping. Dedicated relationship managers provide ongoing consultation aligned with each office’s governance requirements.

TradeStation Institutional can help you advance your legacy

 Connect with our Institutional Sales Desk for personalized trading and technology solutions built around your family office’s priorities.

 Call us
Call us

+1-800-328-1267

Monday – Friday

8.00 a.m. – 5.00 p.m. ET

This information is for institutional investor use only. This information may not be provided or forwarded to anyone that is not an institutional investor. Retail investors should not act or rely on this information.

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